Community members need not travel far this Halloween season if they are in search of a fun look for their tricks and treats. 

Grace’s Beauty Supply and Boutique located at 730 East F St, Suite E in Oakdale offers a variety of beauty supply items, as well as wigs, hair extensions, braiding hair, hair products, hair accessories, bundles (human hair), make-up, handbags and accessories.

“I juggled with the name, but being a pastor I want everything I do to represent God,” business owner Kendra Jordan said, “and I want to help the people. Not everything I do is about a financial gain. It’s really about helping the community and giving back.”

Jordan shared the name came to her one morning after a good night sleep. Initially favoring “grace,” the s was added to differentiate from another business with a similar name. 

First opening in April of 2021, Jordan shared she felt prompted to open a business of this type for two reasons. 

While the shop offers products for everyone, she had noticed a lot of African American and bi-racial families in town and saw a need to service them for hair products. The business owner noted she also noticed a lot of foster parents with African American children whom were unaware how to work with their hair. 

“So if I was here, I figured it would give us an opportunity to educate them and show them the different products and let them know what is needed for African American children and their hair,” she said. 

“Believe it or not we do have more than enough for everyone,” she continued. Adding a goal of keeping products priced competitive with Amazon. “We don’t just have African American products here.” 

With a background for doing hair, now as an entrepreneur with multiple Oakdale businesses, Jordan feels it’s important for customers to know they offer products for all ethnicities and hair types. 

“We have stuff for all nationalities,” she stated. “It’s not just for African families or African American products there’s a lot that can go across the board.”

Early on in the business, Jordan shared the focus was mostly on supplies, with a bit of makeup, accessories and a few wigs. Indicating the wigs early on were more for personal preference than anything else. 

That quickly changed when the shop was visited by a client with alopecia. A local of the community, sharing frustration with needing to travel beyond the 95361 and then not loving everything she would find. 

“It was convenient for her to be right here, because she lives in Oakdale,” Jordan said. Adding that word quickly spread and business grew.

No longer do locals need to travel beyond the City limits or rely on Amazon or other on-line options to get just the right look and fit, as Grace’s offers a large variety from balayage colored styled wigs, wigs with hats, curls and fun colors and multiple lengths. 

“Wigs have become very popular around holiday season,” Jordan stated. “Wigs become very popular when people are getting married, because it’s quick, fast and easy to put them on. Now it’s just becoming a trend. Everybody likes wigs now.”

With the intention of having something for everyone, prices of wigs vary from $30 to several hundred depending on the customers’ needs. 

To better serve their wig clientele, Jordan’s son Shakur Lewis, can customize the styles even further for the customers’ needs. Lewis is currently working on securing his license as a stylist as well.

“My favorite thing about it is, I used to do hair and I understand what it’s like to get your hair done,” Jordan said. “You could be having the worst day, but getting your hair done can make a difference, can make you feel good.”

In addition to finding items in the shop, customers may also find clothing items, as well as what’s in the shop on the website, gracesbeautysupply.com. Operating hours for the business are Monday to Saturday from 10 a.m. to 5 p.m. For personal service appointments are encouraged which may be made on-line or by calling 209-844-5133.

 “My goal is to get what the community wants and what the customer needs,” she concluded of her mission with the business. 

As an added bonus and to show gratitude to the community for its support, Jordan has offered a 10% discount for customers who visit the shop and mention the story seen in this publication.